How it works
From county records to your knock-list, in five moves.
Nothing mystical. Public data, a transparent scoring model, and the discipline to only send you where the math says to walk.
Ingest: the raw material is public
Every month we pull two public datasets: county assessor parcel records (who owns the home, whether they live in it, home type, year built, lot size) and city solar building permits (which roofs already have panels, and when they went up).
No scraping, no purchased consumer data, no gray areas. This is the same public information a diligent rep could look up one address at a time — we just do it for a few hundred thousand parcels at once.
Saturation: see the market like a map, not a street
We join permits to parcels and compute solar saturation per block cell (~150 meters). A block at 40% saturation is a graveyard — the neighbors who wanted solar bought it years ago, and the rest have heard every pitch. A block at 5% saturation next to a 25% block is a different story: proven demand, unworked doors.
This is the single highest-leverage fact a canvasser can know, and almost nobody knocks with it.
Score: every door, ranked, with reasons
A transparent, deterministic scoring model ranks every door: owner-occupied beats absentee, single-family beats condo, high-bill-pain utility zones (SCE) beat mild ones, low-saturation blocks beat saturated ones. Renters, existing solar, gated communities, and opted-out addresses are suppressed entirely.
No black box. Your knock-list shows the score and the why for every address.
Cluster: territories you can actually walk
High-scoring doors are useless if they're scattered across 15 miles of freeway. We cluster them into walkable pockets — a park-here anchor address, a knockable-door count, and a route that keeps you on foot and in conversations instead of in your car.
Each territory goes to exactly one rep. That's enforced in the system, not promised in the sales copy.
Knock: an AI card in your hand at every door
Each door gets a generated card: a suggested opener tuned to the home and utility zone, the likely pain point (summer bill spikes, TOU rate pain, EV in the driveway), the objections you'll probably hear, and the next best action.
You log what happened in two taps. Those outcomes feed a weekly coaching note — which openers are landing, which objections are trending on your turf, and what to change next week.
Your turf is sitting in a public dataset right now.
Apply, tell us where you work, and we'll show you what the data says about it.
Claim your territory